Your brand is something that defines you. It will tell people about you, give them an insight as to who you are. If this brand is not managed, people are forced to come up with their own conclusions. This could be a make or break in landing a job, or getting that promotion.
When one googles them self, what is the first thing that comes up? If it is something positive, like a linked in page, that is a good sign. When a local story about a DUI stop is the first hit, then you might be in a little bit of trouble. Here are a few good tips in managing your online brand. First, have something out there that future employers can look at. Linked in is the best form of social networking, as it is considered one of the most professional sites. Be very careful of twitter and facebook, because of the inappropriate content that could be involved with these sites.
So, in essence, make sure you available on the web, but you need to make sure that content is appropriate to all people who may be searching you.
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